PepsiCo is about to introduce the third installment of its digital incubator program PepsiCo10, which provides aspiring digital technology start-ups with a chance to work with the food and beverage giant’s brands. This was announced at What If? Unconference, hosted by PepsiCo at U.S. South by Southwest (SXSW) 2012, a digital, music and film festival, which unites the digital innovation leaders in the industries and often serves as a platform for launching new activities on a national stage.

UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.

Zappos.com is one of the companies, which recognize that aspiring creative minds can be a powerful force for the business, and so it does its best to support new talents. The online retailer kicked off a new initiative called Emerging Designer Program to help young designers get their lines selling at the major retailer’s store. The same idea lies behind the contest launched recently by Walmart, which also encouraged people to submit their creations for a change to get them sold at the supermarket.

Jaguar, the iconic British brand owned by Tata Motors since 2008, is rolling out a new global campaign to highlight its wild side and prove that it’s ‘alive.’ The new advertising effort with the ‘How alive are you?’ tagline is kicking off on JaguarUSA.com, as on Facebook and YouTube, with a 45-second version of a 30-second TVC, which is slated to air in mid-March, when print, digital and outdoor advertising elements will be launched as well. In addition to the new marketing push, developed by Spark 44 (a London-based agency founded last June and partly owned by Jaguar), the auto giant, which has been on the luxury auto market for decades, is unveiling a new updated logo and its brand symbol and is gearing up for an 18-city United States road show to provide consumers with an opportunity to try the cars and make sure the luxury vehicles are worth buying.

A unique model for furthering the frontiers of science through scientific research using state-of-the-art technology was established today with the launch of the Instruct Hub at www.structuralbiology.eu, thanks to innovative strategy, design and digital innovation work of joint-agencies team of Fairley & Associates, Felt Branding and Hildebrand.