For Spring/Summer 2011, adidas reinvents wardrobe must-haves with the adidas NEO LABEL, an assortment that fuses sport and style, creating casual head-to-toe looks for young, style-minded consumers. adidas NEO LABEL first debuted in the U.S. and China in July 2008 and has since expanded to most European countries and Japan.
digital campaign
Bartenders around the world can elevate their skills through a new bartending web community, created by Bacardi rum. True Originals has specifically been developed for bartenders to help them achieve the level of bartending status they aspire to, by providing information on the latest bartending trends, techniques, recipes and cocktail history.
Miller Lite is encouraging beer drinkers across the USA to ‘save their summer’ by collecting Taste Points and submitting them for the chance to win epic prizes. The program running from May 1 through July 31 allows legal-drinking-age consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of daily and weekly, or one of three epic prizes.
Summer in the northern hemisphere is coming, and YouTube in collaboration with the Australian residents, whose summer season is now finished, created a bespoke gallery which celebrates the most fun-packed season of the year. The video sharing website teamed up with Screen Australia, legendary filmmaker Dr George Miller and the Sydney Film Festival to develop the YouTube Map My Summer national online initiative.
adidas Originals presents Women’s Lookbook SS11, featuring original looks created by 9 stylists from 9 cities across the globe. The outfits were made as tribute to the locations, where the fashion experts reside, and so embody their unique approach, which can be rated by the visitors to the online destination.