The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.
Dockers
Levi Strauss & Co. and American Rag founder, Mark Werts have joined forces to work on a new premium denim concept called Industrie Denim. These results in new stores: first of them opened in Scottsdale, AZ earlier this month and a second store opens in San Francisco today. An online store will also be available soon at www.IndustrieDenim.com. The stores featuring industrial store interiors offer a wide choice of the best denim brands.
Giant corporations and smaller companies always strive to be innovative to boost their business and continue success. Since each of the market leaders does a great job in this field, measuring and comparing their ‘innovative’ achievements can be rather tough, still Information Week, the technology magazine, studied their activity and published a list of the American companies, which use innovations in their strategies in the most effective way. While a multinational technology company, PACCAR, which manufactures premium commercial vehicles, tops the 2011 InformationWeek 500 list, the second position is taken by Levi Strauss, followed by other consumer companies including Procter & Gamble, Walgreen Co. and Colgate-Palmolive Co, which take the 8th, 29th and 50th place correspondingly. The companies were ranked based on how they use technologies and fresh approaches to engage consumers in the most meaningful and entertaining way.