Electrolux announced the Electrolux Appetite for Excellence 2011 national winners in Australia. The event took place at the Electrolux Showcase in Sydney and hosted Australia’s leading chefs, restaurateurs and food industry celebs.
domestic electrical appliances
Electrolux named the finalists of the 2011 Design Lab. This is the 9th annual competition for international designers to demonstrate their intellectual mobile innovations. Eight finalists were chosen from 1,300 participants by a jury of expert designers. The jury considered the entries based on intuitive design, innovation and consumer insight. The winner will receive the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
Master students of Domus Academy from around the world have unveiled the fruit of their work as part of ‘Resource’ project initiated by Electrolux last year. Altogether, the ‘Resource’ kitchen features 9 novel concepts of futuristic appliances that consider sustainability and culture under the theme of ‘Re-source’. The launch of the project has coincided with 2011 Milan Design Week and has taken place before the closure of the entry to the annual Electrolux Design Lab.
The Cube is the title of a new promotional project commissioned by Electrolux and performed by Park Associati. A new movable restaurant will “crown» the highest peaks and most notable buildings of Europe. Starting from April 1st, this wonder of modern-day architecture and promotion is going on tour, during which it will visit and sit on top of the most renowned mountains and buildings of Italy, Russia, Switzerland and Sweden. The first location it will make an appearance is Brussels, Parc du Cinquantenaire where the Cube will appear on top of the arc.
The world has a plethora of mysteries, which have been intriguing people for centuries. One of them—loss of one sock from a pair—has been recently solved by GE (General Electric), one of the leaders in the domestic and home kitchen appliances industry, in the tongue-in-cheek campaign launched on www.sockloss.com website to support people whose socks just vanished and give them recommendations on how to stop the tendency.
Electrolux is announcing a new round of its annual global competition, which is created to find and support the emerging talents in the area of the home appliances design. Electrolux Design Lab 2011 is encouraging industrial design students and recent graduates in this area to submit their works for a chance to a six-month paid internship plus prize money and have their developments on the avant garde of the global technical progress. This year, the contestants that have not started working in the field are asked to present solutions revolving around the ‘intelligent mobility’ theme and reflecting the company’s commitment to ecological technologies coupled with perfect design.
Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.