Electrolux turns garbage into something really valuable. On June 29, the global manufacturer of domestic appliances announced the start of its “Vac from the Sea” project, which is focused on raising environmental awareness by showing people how much trash there is in and around seas and oceans today. Electrolux has partnered with a number of volunteers (individuals, group and environmental organizations) to collect plastic from the Pacific Ocean, the Indian Ocean, the North Sea, the Mediterranean Sea, and the Baltic Sea. The items, which have been gathered during these several months, are now transformed into five state-of-art vacuum cleaners, each one representing one of the seas or oceans from which the plastics originates.
domestic electrical appliances
Peter Alwin from National Institute of Design in India is the winner of the Electrolux Design Lab 2010 competition for inventing The Snail, the Micro Induction Heating. The announcement was made at the finals in London on September 23, 2010, at 100% Design London, the UK’s leading architecture and design event.
The idea of promoting products through a series of reality-TV episodes was recently employed by Philips and became the basis of its romantic online-only comedy videos to preview a series of new range. The concept is now taken up by another global company, Samsung, which has launched a website called SmartnSimple.tv to spread the word about its domestic appliances and offer internet-savvy UK consumers lots of ‘smart and simple’ tips on how to turn daily routine into enjoyable experience.
The top 8 concepts have now been chosen in the 2010 edition of Electrolux Design Lab. The 2010 competition focuses on creative solutions for compact living. The brief asked industrial design students to consider how people will prepare and store food, wash clothes, and do dishes in the homes of 2050, when 74% of the global population are predicted to live in an urban environment.