A long-standing advocate for natural non-retouched beauty standards, Dove is launching a new campaign #SpeakBeautiful to educate women […]
Dove
Dove has conducted a new awesome psychological experiment themed around how women perceive their natural beauty. The effort that follows the award-winning piece Beauty Sketches was inspired by a study, which showed that 80% of women feel anxious about their appearance. The Dove: Patches groundbreaking experiment is demonstrating that the beauty is already within us, and it can be “activated” with just one thing—our desire to feel beautiful.
Dove continues to challenge stereotypes about beauty imperfections in the documentary film, Selfie. It depicts school girls and their mothers, who are taking a new, brighter look on their most hated body attributes through selfies, self-portrait photographs taken with the phone camera for social-media use.
Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.
Dove is determined to help every women feel confident and satisfied with her look, and has launched numerous initiatives to achieve this goal. Now the brand is expanding its ‘Real Beauty’ campaign, giving Facebook users an opportunity to replace offensive ads about ‘jelly rolls,’ ‘love handles’ or ‘muffin tops’ with positive beauty messaging using Dove’s ‘The Ad Makeover’ app in Australia.