Dr Pepper, the oldest major soft drink in America, continues its 125th Anniversary celebration with the release of Dr Pepper made with real sugar in six collectible cans, inspired by the beloved brand’s rich history. Consumers can enjoy the 23 flavors of Dr Pepper in this new packaging beginning in early July through early September.
Dr Pepper Snapple Group
Dr Pepper is promoting the upcoming release of Iron Man 2, slated for May 7, with a campaign featuring the creator of this iconic character, Stan Lee. The person behind the well-known comics series Spider-Man, the Fantastic Four, X-Men, the Incredible Hulk and the red hero in the steel costume is now 87 years old, but still full of energy and talent.
Dr Pepper Snapple Group announced a renewed pledge of support to the Dr Pepper Museum in honor of the brand’s 125th anniversary through the Dr Pepper Museum Challenge Grant. This three-year challenge grant encourages avid Dr Pepper fans and communities to ramp up fundraising efforts in support of the Museum. As part of the challenge, DPS will match funds received by the Museum dollar-for-dollar up to $250,000 per year for three years with the goal of raising a total of $1.5 million by the end of 2012.