Dr Pepper is promoting the upcoming release of Iron Man 2, slated for May 7, with a campaign featuring the creator of this iconic character, Stan Lee. The person behind the well-known comics series Spider-Man, the Fantastic Four, X-Men, the Incredible Hulk and the red hero in the steel costume is now 87 years old, but still full of energy and talent.

The promotional campaign includes a limited series of 14 cans of soft drink, and each of them features one of the Iron Man characters. Dr Pepper has also developed a great fantasy online game, which will help fans to get ready for the launch of the next movies in the Iron Man franchise, which was started last year.

The campaign was developed by Deutsch LA, with the ad called “Assembly” being directed by Paul Hunter, who shot commercials for Nike and high-budget music videos for Justin Timberlake, U2, Madonna, Brittany Spears, Jennifer Lopez, Eminem, Ashanti, Marilyn Manson, Mariah Carey, Michael Jackson and other performers.

The founder of Marvel Studio, Stan Lee also had a cameo appearance in the long-awaited action film — he never misses an opportunity to get a tiny role in the movies based on his graphic stories.

Diesel is another brand, which got ready for the release by launching its Only the Brave fragrance.