Volkswagen Singapore has launched a campaign centred on its philosophy of environmental conservation. ‘Think Blue.’ is a global initiative from Volkswagen and is focused on encouraging eco-friendly behaviour by making it fun. In Singapore, Tribal DDB has together with Volkswagen, created a year-long campaign that will be rolled out in phases.
ecology
The greener lifestyle means choosing eco-friendly technology, protecting nature by using recyclable materials as well as being a health nut. In support of the Nissan LEAF, Nissan’s 100% electric automobile named the ‘2011 World Car of the Year,’ Nissan North America teamed up with Hollywood movie star Ryan Reynolds, who has joined a roster of elite fitness enthusiasts, athletes and coaches in the new integrated fitness-focused program dubbed ‘Innovation for Endurance.’
Big companies often kick off promotional initiatives to tell about their products based on green technologies—just like Nissan with is Leaf Hybrid or Volkswagen with the ThinkBlue international program to name but a few. Panasonic Corporation of North America, which is one of the biggest global corporations committed to using innovative eco-friendly solutions, has launched a campaign in the U.S. not to promote some certain ranges, but to “highlight its growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation,” as the press release states.
Greenpeace, which encourages public to heavily criticize big corporations (Nestlé and BP to name but a few) when they destroy nature for profit, is now taking action against Mattel, the world’s biggest producer of toys and the manufacturer of Barbie. The environmental organization is informing that the best couple of all time have split: Barbie and Ken are not together anymore because the iconic doll keeps on “wrapping herself in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction.” Still, there’s something to be done to fix it—people can choose their country from the list write to Mattel’s SEO now and ask to stop cutting forests in Indonesia for making paper packaging. Maybe, this will help and Ken will forgive his ruthless ex.
Sustainable Brands ’11 provided an early look at results from the 2011 ImagePower Global Green Brands study, one of the largest global consumer surveys of green brands and corporate environmental responsibility. The results were released on Wednesday and will be discussed in depth on Friday, June 10 during ‘The Unfolding Green Brands Landscape: Notes on the Trendline’ presentation.
The world is experiencing the power of ‘Think Blue.,’ Volkswagen’s international environment-oriented campaign, which was launched in Europe in 2010 and over the last months has been rolling out in the USA, Canada and Australia as well. With a huge focus on ecology, the brand just can’t miss big days for those who care about the nature—ahead of Earth Day (April 22), in Canada the brand released a simple but smart advert encouraging to check the tires’ air pressure regularly, and on the occasion of World Environment Day (June 5), Volkswagen and DDB Sydney developed an integrated campaign with the ‘Why be environ-mental when you can be enviro-normal?’ tagline for Australia.