French water Evian has unveiled a new bottle, which was developed by the leading glass packaging producer IO and Danone, the parent company of the brand. The launch is dedicated to the “Live Young” campaign, which was kicked off earlier this year.
Evian
Evian Water is inviting consumers to live young with its new ad campaign developed by advertising agency BETC Euro RSCG, Paris, France. The eight stills by fashion photographer Nathaniel Goldberg from the ‘We are all babies inside’ campaign feature adult people who are wearing T-shirts with an image of a baby at the top so that they have an infant body beneath their own head.
Recently brandrepublic.com reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now — even more, for sure).