Today Danone Waters of America unveiled the re-designed classic 1.5L evian bottle. According to the official press announcement, the new bottle is made of up to 50 % recycled-PET, remains 100 percent recyclable and is manufactured using 11% less plastic to weigh 3.4g less than the previous version (down to 28.6g per bottle). Speaking of the overall environmental effect, the new bottle will help reduce the carbon footprint of the manufacturing process by 32 percent.

evian® is starting a movement to make 2011 the year to finally write that edgy novel, finish a triathlon, whip up a new dish in the kitchen, or master the downward dog.  No matter the goal, from daring feats to simple accomplishments, a little motivation will go a long way. evian® announced partnerships with international remixers, Eclectic Method, as well as some of the best up-and-coming musicians from Los Angeles and Miami, who will create one-of-a-kind audio/visual content that promises to inspire evian® fans to do what they’ve always wanted—to Live young® in 2011.

Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.