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family values

Coca-Cola focuses on “parenting fitness” in a new Coke Life ad

Coca-Cola is promoting its Coke Life, a healthier stevia-based version of the iconic drink, with an emotional spot by SANTO Buenos Aires. The advert promotes the light and positive ethos of the new drink with a story of a small family that grows bigger as children come.

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Posted on 12/16/201312/18/2013 Marketing
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