Fanta Launches ‘Grab A Taste Of Friday’ Global Campaign ‘Grab a taste of Friday‘ is the new global occasion-based marketing programme from Fanta that celebrates the fact that for many, Friday is the beginning of the most enjoyable, less serious part of the week. Kicking off in April. Continue reading →
New Japanese Fanta Is Mooing Coca-Cola’s Fanta has launched a totally new and fresh product in Japan. The recently-presented drink Fanta — Moo Moo — White is based on flavored milk with calcium carbonate and antioxidant (bayberry extract). The company assures that the product has no preservatives, but still there is a soy stabilizer and flavouring. Continue reading →
Coca-Cola Plots a Great Fanta Promotion Coca-Cola’s Fanta in UK has experiences a great drop in sales in the course of the last year. The brand’s revenues fell from £114.5m in 2008 to £108 in 2009 (by October). To save the situation the company’s heads decided to launch the ‘Grab a taste of Friday‘ promotional campaign aimed at youth. Continue reading →
Japan’s Fanta World Flies to New York Japan’s Fanta World continues to teach geography. It has launched a product with a new styling called Fanta World New York. The image is all red and yellow just as a ripe apple. Why this fruit? Remember, what’s the second name of New York? Right, it’s “A Big Apple”. Continue reading →
The Fantanas are back After a three-year hiatus, when the world needs excitement and refreshment more than ever, the Fantanas mythical females — Summer, Isabela and Melody- have arrived as the new ambassadors of fun. Continue reading →