Diesel seems to be totally obsessed with sex. The new Spring/Summer 2010 campaign is the most controversial and provocative than ever. Chinese-Czech-American photographer Miko Lim created unbelievable shots featuring half-naked young people posing indecently in front of the camera. The name of the campaign is “SEX SELLS: but unfortunately we sell Jeans”. Does Diesel really regrets about choosing clothes industry instead of pron?
fashion & luxury
The luxury brand Prada has developed a gorgeous promotional campaign for its new Spring/Summer collection of menswear. The core element of the campaign is the 9-minute film called “First Spring”, which was directed by Chinese photographer and director Yang Fudong. The stunning black and white video set in old world Shanghai links the new collection of the brand with traditional Chinese costumes in a very natural way.
Dolce & Gabbana is continuing to use hot guys for its ad campaigns, turning up the heat and making all men envy. The key theme of the campaign for promoting the menswear Spring/Summer 2010 of the brand is steaming sexuality. This time the brand is going on exploring the Sicilian style, which was also used in the recent hilarious photo-set featuring Madonna.
The Christie’s auction created a Gucci Collector section at its official website. It provides people who own the brand’s vintage pieces with an unprecedented opportunity to have the submission estimated without sending it for appraisal. The service is free and the collector gets a response within 2-4 weeks.