We all want a bit of luxury in our lives — and probably even more so when finances are tight. But, what do we now view luxury to be? With advertising revenue down and luxury magazine titles closing, luxury brands are having to try and answer this question and find new forms of expression to redefine and reclarify their difference.
Louis Vuitton is discarding Madonna and hires a fashion top-model Lara Stone to represent the luxury brand. The Dutch 25-year-old beauty, who has worked for campaigns of Calvin Klein, H&M, Jean Paul Gaultier, Hugo Boss, Cavalli, Max Mara, and Givenchy among others, appears on the cover of the new British Vogue.
Cadbury in collaboration with London-based ad agency Fallon are launching in retail a new limited edition scarf, designed by fashion designer Giles Deacon. This is the second high fashion item by the fashion label, created after the dress, worn by iconic Cadbury Caramel Bunny in the previous Cadbury’s print campaign.