Diet Coke has revealed the winning design of the second annual Diet Coke Young Designer Challenge, announced in the U.S. in mid-May. The participants were tasked to create a design for a limited-edition T-shirt that would capture Diet Coke’s “Stay Extraordinary” ethos and mirror the style of the brand’s ambassador Taylor Swift. The winning work by Brooklyn-based Julianna Bass features a modern, self-assured woman in “a dramatically flaring red skirt” and a stepped shirt, leaning on the Diet Coke logo, placed vertically.

The sportswear giant Adidas is hosting a unique exhibition, Spezial, which includes more than 600 pairs of rare sneakers of the brand. For the project, the iconic footwear pieces from different decades were put together—vintage, deadstock, re-issues, collaborations and rarities, which are usually kept in private collections of the brand’s fans, are now available for everyone to see in London. The exhibition, a compilation of personal stories narrated through the Adidas sneakers, provides a unique insight into the brand’s cultural, design and technology achievements.

Marc Jacobs replaces Jean Paul Gaultier as the creative director of Diet Coke for 2013. The brand, which celebrates its 30th anniversary in Europe this year, has tapped the fashion designer to design the new packaging (“whimsical, feminine” as he confessed to WWD) for the diet version of the legendary drink and to handle the creative part of the brand’s promotions in 2013. 

Coca-Cola has inspired Japanese designer NIGO to create a special apparel collection, which looks back at the history of workwear. The designer—the creator of the legendary A Bathing Ape brand and the founder of the new label Human Made,—together with Japanese iconic boutique Beams have developed a line of apparel, which mirrors the trends in the industrial fashion from the beginning of the 20th century. The new Coca-Cola x Human Made x Beams collection includes 10 pieces—a shop coat, cover all jacket, a work shirt, cap, jodhpur shorts, a sweatshirt, and four t-shirts,—created as tribute to both the vintage styles and the modern culture.

2013 is to be the year of live (or almost live) streams of events on social media platforms, and the first show to get the maximum digital presence with a live touch is the London three-day showcase of autumn/winter 2013 men’s collections from British designers starting today, January 7. On its official website, the British Fashion Council (BFC) notes that Men AW 2013 is providing a new opportunity “to unite fashion and digital innovation, encouraging engagement with the menswear showcase through social media, live streaming and digital presentations.”