Febreze and Ambi Pur Say «Thank You» to One Million Fans P&G’s Febreze and Ambi Pur air refreshers yesterday kicked off an unusual digital campaign in which people behind these brands can say “thank you” to the brands’ devotees until they reach one million ‘thanks’. Continue reading →
Febreze and Azerbaijani Wrestling Team Conquer Bad Odors in the Brand’s Olympics Ad Campaign Procter & Gamble’s Febreze and Ambi Pur are rolling out the 2012 London Olympics-related campaign that celebrates fresh air and good aromas. The brands have chosen wrestling as the most ‘stinky’ sports art and signed the official Azerbaijani national wrestling team to appear in its new ads. Continue reading →
P&G Launched Six New Facebook Stores Procter & Gamble is going to develop e-commerce and has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands. Continue reading →
P&G and NFL Are Urging Fans to ‘Take it to the House’ Procter & Gamble and NFL announced the launch of «Take it to the House,» the company’s 2010 platform for its official National Football League sponsorship, which began in 2009. The program extends Procter & Gamble’s Official Locker Room Products of the NFL campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels. Continue reading →