P&G’s female hygiene care brand Always is launching a campaign that celebrates the “Like a Girl” phrase, which is traditionally considered quite insulting. These words are usually said to influence a teen girl and make her feel uncomfortable when she behaves in a “childish” way, but should this phrase sound so bad? In fact, a little miss’s stereotype-free and free-style approach is awesome, and doing things «like a girl» is in fact great as this means doing things with strength and confidence.
feminine care
For U by Kotex, the women’s health has never been taboo and it has been openly discussed it in its promotions for years. Now, the brand is launching its frankest advertising campaign dubbed “Generation Know” to spread awareness about the facts about the V-word and educate female audience (and men, too) about feminine care through a conversation on GenerationKnow.com, a sort of social network dedicated to vaginal health.