Zappos.com is one of the companies, which recognize that aspiring creative minds can be a powerful force for the business, and so it does its best to support new talents. The online retailer kicked off a new initiative called Emerging Designer Program to help young designers get their lines selling at the major retailer’s store. The same idea lies behind the contest launched recently by Walmart, which also encouraged people to submit their creations for a change to get them sold at the supermarket.
festivals and competitions
Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the ‘P&G Thanks, Mom’ was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.
Sprite has launched a new campaign dubbed ‘Uncontainable Game’ in a very Nikeish style, encouraging young consumers to share their dedication to sport. The new marketing effort, which was launched last night during NBA All-Star weekend in the USA, stars legendary basketball players Kobe Bryant and LeBron James along with Andrea Bargnani of Italy, Al Horford of the Dominican Republic, Omri Casspi of Israel and Serge Ibaka of the Republic of Congo, and is considered the largest global campaign Sprite has ever executed since this effort is to be launched across 27 countries. Ad Age reports that “Sprite plans to carry the program into at least 2014.”
Red Bull, the energy drink brand known for its bold nature, is inviting the USA feel the spirit of Venice to the American environment. On April 14, the brand will be hosting a hilarious competition Red Bull Candola for the second year running on the New River in Fort Lauderdale, Florida, where a maximum of 30 teams of three will be rowing in safe and nature-friendly entirely human-powered boats made from or inspired by Red Bull cans. Not for speed records, but for fun.