YouTube offers its global audience a unique opportunity to see the large-scale events live even if they can’t be there in person. Last year, the video-sharing website invited people from all over the globe to see the royal wedding ceremony straight from Westminster Abbey and watch the ritual of the Hajj on November 5 in Mecca to name but a few. The service is going to bring every major occasion online for those who can’t be there. Now, YouTube is streaming fashion shows live from the runaway of Mercedes-Benz Fashion Week (February 9-16), and is going to make this winter hot by showing its audience what will be going on at Brazil’s Carnival from February 16 to 21.
festivals and competitions
Get Married, Get a Car: Renault Offers Women an Opportunity to Make a Unique Proposal on February 29
Want to kill two birds with one stone, get a husband and a new car at one time? Building on the old tradition which allows women propose to their men on February 29 with no fear of being judged, Renault and Yahoo! are offering ladies in the UK an opportunity to finally make it and ask their boyfriends to be their husbands, but do it with a modern twist. The auto brand is calling female users to submit their ideas on how they would like to propose—Renault will give the winner a new auto and film the moment and post the video on the Yahoo! homepage. Happiness should be shared.
Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations. Levi’s is known for its love for journeys, exploring distant countries and getting new experiences (Levi’s Roadwear and Levi’s Norte a Sur: Una Ruta, 5 Experiencias project prove it), and has ‘transplanted’ this affection onto its child brand.
Diet Pepsi continues to celebrate its passion for fashion, and announces a new ‘chick’ initiative to be rolled out at Mercedes-Benz Fashion Week (February 9-16, NYC) in the coming days. The zero-calorie drink, which is one of the official sponsors of the event, will open its ‘Diet Pepsi Style Studio’ fashion show on February 9 at 8:00 p.m. in The Box at Lincoln Center, where it will unveil collections by four emerging fashion designers, who represent four different regions of the country and infuse their creations with a local spirit and touch. For this project, the brand teamed up with fashion commentator Simon Doonan, who curated the up-and-coming talents.
Microsoft that is currently promoting its Bing search engine in a new ad campaign, has announced the launch of The Microsoft Advertising Story Awards (MSAs), a creative storytelling contest for marketers from 30 countries across the world. They are invited to submit a campaign idea for a brand or nonprofit of their choice using the Microsoft Advertising’s storytelling platforms.
Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be aired during 2012 Super Bowl this Sunday. The digital campaign, which promotes Chevy Sonic, encourages younger generation (it is targeting 18- to 30-year-old audience) to live their life to the full and embark on some jaw-dropping challenges to test their limits and courage—and win a Sonic in a monthly drawing.