Siemens, a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas, announced the winners of the ‘Changing Your City for the Better,’ video contest hosted through Zooppa, the leading source of user-generated advertising.
festivals and competitions
On the heels of the launch of Levi’s campaign ‘Go Forth’ on a global scale earlier this year, which encouraged thousands of young people to take action and be one the forefront, the iconic jeanswear brand is kicking off a film competition entitled ‘Show us the way’. To launch this new cinema contest, which encourages participants to show “their visualization of a better tomorrow,” Levi’s has collaborated with the American Film Institute to provide the US community of filmmakers—both amateur and professional—with an opportunity to take a first step to what they really want.
Mixology and bartending are art just like painting or photography, and this notion is proved by the fact that global alcohol drinks brands and companies like Stella Artois, 42BELOW, Pernod Picard, Belvedere Vodka launch cups, competitions and communities to celebrate the best professionals in the field. Brown-Forman’s Finlandia Vodka brand is hosting another competition, the 14th Annual International Finlandia Vodka Cup, on February 1, 2012 to pay tribute to bartenders who reached perfection in what they do. The brand is calling the industry representatives to join the competition by submitting an application online at www.finlandia.com—the brand will shortlist 19 entrants and the global audience will choose another one, and all of them will head to Finlandia to fight for the title of the champion and win a total of $25,000.
Coca-Cola is rolling out the U.S. initiative to support polar bears, a multi-platform campaign with a range of elements including QR codes, which can be spotted on dedicated Coca-Cola cups distributed by 7-Eleven. This is the first QR program launched by Coca-Cola in the USA (previously, the company launched QR code programs tied to other campaigns in Japan and Germany), and it helps promote the message of the initiative, launched by Coke and WWF earlier this month to raise awareness about the need to protect polar bear’s Arctic habitat.
Bacardi Limited ‘Champions Drink Responsibly’ Serves up a Chance to Play Tennis against Rafael Nadal
Bacardi Limited launches an international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael ‘Rafa’ Nadal as part of the award-winning ‘Champions Drink Responsibly’ social responsibility campaign. Starting November 11, legal drinking age consumers and fans from around the world will get the opportunity to ‘Ace Rafa’ in an online virtual reality video game created by Bacardi Limited.
To promote its social network Google+, the Internet giant Google is launching a new competition for up and coming photographers, inviting them to upload their visual works to the new platform. For the contest entitled Google Photography Prize the company has teamed up with Saatchi Gallery, London, which will provide the finalists and the winner with hilarious prizes, which are sure to help them boost their photography career.