As a part of the Nokia Lumia 800 launch in the UK, Nokia is bringing together world renowned producer, deadmau5 and the world’s leading 4D projection artists for an unprecedented projection show.

Photo: Millbank Tower is being turned into a canvas for a 4D projection, by Nokia

The first Windows-based Nokia smartphone will be celebrated with a one-night event during which a spectacular 4D projections will appear on the full length of the 120 meter building of London’s Millbank Tower. The show will use the 800 windows of the skyscraper as the canvas for the spectacle accompanied by a live music performance. deadmau5 will be performing two new tracks created especially for the event on the November 28.

It will be free for all spectators, who will be able to view the half hour performance from the North and South sides of the River Thames. Fans also have a chance to win exclusive tickets to see deadmou5 during the performance. To participate in the contest they have to like Nokia’s Facebook page. The show will also be broadcast live on Facebook.

John Nichols, Head of Marketing for Nokia UK, said: «The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this stunning phone. The location will allow thousands of people to come and experience something truly amazing, and different to anything they have seen before.»

deadmau5 also shared his impression on the project saying that visuals have always been an important part of his shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting.

The spectacular event is to emphasize Nokia Lumia 800’s head-turning design and upgraded social media and Internet apps.