Samsung Telecommunications America announced program highlights of the fourth annual Samsung AT&T Summer Krush concert series. The tour features nine well-known musical acts performing one-night-only concerts. The audience will be provided with an opportunity to experience the Samsung Infuse 4G exclusively at AT&T.
festivals and competitions
Miracle Whip has launched a follow-up of its ‘love-hate’ ‘We’re not for Everyone’ campaign and is now appealing to U.S. couples, which are being tearing up—or glued together—by their attitudes toward the mayonnaise-like spread and dressing. In the ‘Not For Every Relationship’ video contest, Kraft Food’s brand is inviting people to share a shot on how the product has affected their relationship for a chance to win $25,000 for their upcoming wedding… or divorce.
Stoli, which last year launched its campaign ‘Would you have a drink with you?’ now turns to music talent projects, the area where it is quite new (unlike Converse or Wrigley). The alcohol brands has issued a call for all its fans to support aspiring musicians in its new initiative on Stoli’s Facebook page, give them an opportunity to get featured on mix tapes and have a country-wide recognition. For the project dubbed ‘A Band Apart,’ the brand teamed up with FanBridge and Flavorpill—the contest can be accessed via a special hub here.
Electrolux named the finalists of the 2011 Design Lab. This is the 9th annual competition for international designers to demonstrate their intellectual mobile innovations. Eight finalists were chosen from 1,300 participants by a jury of expert designers. The jury considered the entries based on intuitive design, innovation and consumer insight. The winner will receive the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
On July 7, Red Bull started a 72-hour building competition within its project Red Bull Creation. 16 teams from across the country came together for three days of innovation with the city as their playground. Red Bull Creation brought together country’s most creative minds, showcasing their ingenuity with one team came out on top.
PepsiCo‘s Diet Mountain Dew launches a new summer ad campaign targeted at U.S. consumers who want a low-calorie alternative of their favorite beverage. Featuring a strap line ‘Diet Tastes Better on the Mountain,’ the campaign kicks off with a hilarious TV ad that stars two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew. The 30-second spot, called ‘Chores,’ starts airing nationwide this week.