ABSOLUT Vodka has partnered with director Saam Farahmand to bring a new experience entitled ‘ABSOLUT Dalston’ and encompassing music, dance and the art of video portraits to Londoners on April 28 and 29. The project is unveiled as part of ‘Land of Kings’ festival of modern music, which in its third year features a bow towards the royal couple and their wedding.
festivals and competitions
Wrangler, which is one of the well-known ‘peace-breakers’ in the world of brands, has kicked off a new project inviting its fans to share their adventure stories for a chance to be selected as the True Wanderer and win a bike. The search has been launched in India as part of the campaign dedicated to the launch of the Wrangler SS11 collection in the country—earlier, the brand also released a hilarious and absolutely breathtaking set of prints dubbed ‘Stunt’ to promote the new range.
YouTube is providing filmmakers and cinema fans from all around the globe with an awesome opportunity to watch shorts, screened at the 2011 Tribeca Film Festival, online. Those, who will not be able to attend this year’s event, which is taking place in NYC April 20-May1 and marks its 10th anniversary, can visit a the Screening Room channel on YouTube and so in some way feel the spirit of the festival, which was co-founded by Robert De Niro back in 2002.
One of the boldest youth targeted filmmaking initiatives launched last year, the Sprite Refreshing Films Program, is approaching the finish line. The soft drink brand is proud to present six films created by the finalists of the project and is encouraging Americans to visit the dedicated hub and vote for their favourite short movie by sending text messages—the team behind the winning work will head to a major film festival this summer where their movie will be screened.