Wrangler, which is one of the well-known ‘peace-breakers’ in the world of brands, has kicked off a new project inviting its fans to share their adventure stories for a chance to be selected as the True Wanderer and win a bike. The search has been launched in India as part of the campaign dedicated to the launch of the Wrangler SS11 collection in the country—earlier, the brand also released a hilarious and absolutely breathtaking set of prints dubbed ‘Stunt’ to promote the new range.

To take part in the True Wanderer competition, fans are encouraged to fill in the form at www.truewanderers.com and start blogging about their adventures and promote their posts on Facebook and Twitter, generating buzz. Then, on May 20 the entrants will be shortlisted to just 10 finalists, the best rated bloggers who, supplied by a pair of Wrangler jeans, fuel, food and stay, will embark on a lifetime one week-long bike trip, exploring new areas. In return, the finalists will be asked to document their adventures on the website by writing posts and submitting videos and photos about their unique experiences.

The most eloquent writer, who will manage to share his or her emotions with the public in the most engaging and informative way, will be named by the jury on June 20 as the winner of the competition, a True Wanderer, and receive a brand-new Hyosung ST7 bike, plus he or she will be featured Wrangler advertorial.