Coca-Cola’s Sprite is launching a new advertising campaign in India, where the brand holds the second position in the list of soft drink brands. The tagline of the marketing push, which aims at younger consumers, says, ‘First drink, then think. Sprite—University of Freshology.’ The iconic lemon-lime based soda, which was launched in 1999 across the country, will be now promoted through a series of 6 TV commercials, as well as social media platforms and the brand’s website—www.sprite.in.
festivals and competitions
Macallan, a whisky brand known for its passion for the art of photography, has announced the launch of online photography competition. As reported earlier, back in December 2010, the brand introduced Macallan Masters of Photography: Albert Watson Edition, a single malt and collection of pictures taken by the master photographer Albert Watson. The black and white photos represent key moments of the trip of oak casks from the forests of Spain through to the cooperage in Jerez including breathtaking sceneries and interesting people.
“In today already walks tomorrow,” once wrote Friedrich von Schiller. This became the idea behind the new Future Perfect Art Contest initiated by the Beautiful/Decay label, “a printed book series and apparel line with a focus on experimental, grotesque, and groundbreaking art,” and sponsored by Toyota Prius. The brands are encouraging creative minds to share their visions of tomorrow though graphics (entrants can use any medium for unveiling their concepts), with the best works to be featured in the upcoming Beautiful/Decay book .
Intertwitter Race is the title of a one of a kind online campaign developed by Nike in collaboration with BBDO Argentina and +Castro dedicated to Buenos Aires Nike 10k—a marathon that was held in Buenos Aires. This online application that united the online and real-life races was designed to compare and visualize the number of literal ‘followers’ a racer had in course of the actual Nike 10K (based on their timing results) to the number of Twitter followers of the race participants.
In course of its online contest ‘Share and Win’ launched in Europe on February 9, Levi’s introduced a unique prize—a one-of-a-kind fixed-gear bicycle decorated with denim and painted in a color that resembles jeans. This model was created by Levi’s in cooperation with Unik bike, Belgium’s pro in re-inventing vintage bikes, Fixerati, a shop specializing in supplying rare bike parts, and London-based Brother Cycles, which is considered N1 bike frame manufacturer.