Pepsi is crowdsourcing ideas for its new Italian TV ad through the MOFILM platform, the popular destination for those who love sharing their creative talent with global brands. The release of the commercial will support the upcoming launch of the global “Refresh Your World” campaign in Italy (“Migliora il tuo mondo”).
festivals and competitions
Chiquita is asking US consumers to nominate the everyday athletes, teams and coaches of all ages and competition levels, who excel at what they do, to be named Chiquita Champions™. The company launched this program in May, accepting nominations for athletes, teams and coaches. Thus far 55 winners have been selected, each story offering a unique perspective on what a champion can achieve.
The Lexus Eco Challenge has inspired and empowered more than 15,000 middle and high school American students to learn about the environment and take action to improve it. This fall, students are invited to participate in the fourth annual Lexus Eco Challenge for a chance to win part of $500,000 in grants and scholarships.
Timberland has already selected the recipients of its Timberland Earthkeepers Grant 2010 and now is happy to present both the winners and the beneficial activities they are going to perform with the granted money. The projects were primarily revolving around making London greener and training local residents on how to continue the positive changes.
Mars Chocolate North America fired up the engines earlier this year for its third annual M&M’s Most Colorful Fans of NASCAR contest. Building on Mars’ status as the official chocolate of association, the contest follows the release of M&M’s social community, which was launched in February at the official website of NASCAR.