Dr Pepper, in partnership with ESPN college football analyst and Hall of Fame head coach Lou Holtz, will give away a total of $1 million in college tuition throughout the football season as part of its annual Dr Pepper Million Dollar Tuition Giveaway.

The contest is open for 18-24 year old students, who are invited to upload their videos by November 1 to the brand’s website. To enter, Dr Pepper US fans should submit videos explaining why they deserve to receive free tuition. The videos will be judged by a panel and will be based on the inclusion of Dr Pepper, a college football and tuition theme, the impact of free tuition on your life and overall presentation quality.  Six lucky fans will compete during halftime of three conference championship games to win one of the three $123,000 grand prize scholarships. Participants also can upload their video for a chance to win $2,500 in tuition by December 31 if they are 18 or older.

With his winning record and passion for achievement on and off the field, legendary coach Lou Holtz is the ideal partner for the Dr Pepper Million Dollar Tuition Giveaway and helping distribute college tuition.  For more than 50 years, Holtz has been a staple in college football, inspiring student athletes and football fans alike, from his playing days at Kent State to his national championship season with Notre Dame.

«The kids I coached throughout my career have always been students first and athletes second,» said Coach Holtz.  «I’m proud to be part of the Dr Pepper Million Dollar Tuition Giveaway because it emphasizes the importance of education and gives me the opportunity to help a few lucky college students build their futures.»

Last season’s Million Dollar Tuition Giveaway grand prize winners were able to continue their academic pursuits, putting fans closer to the game through education.