The illy brand is supporting promising designers and each year starting from 2004 selects one artist to be granted the illy prize (Premio illy). This year at Art Rotterdam the brand awarded a Dutch artist Lotte Geeven €10.000, and commissioned her to create a concept for the illy Art Collection, a series of art decorated illy coffee cups.
festivals and competitions
Mountain Dew asked its fans to participate in creating the new drinks from the very beginning – the consumers were to define what flavor the soda would have, what its name would be and they were also encouraged to create original and eye-catching package designs for the upcoming drinks. The design contest began on September 15 and finished on October 10, and now the winners are already defined and we can see the new labels.
Jameson whisky continues its cinema campaign with the launch of another contest for amateurs. The alcohol brand is encouraging people who believe in their scriptwriting abilities to submit a 200-word synopsis of their 3-minute film idea on the website. The submission period runs from October 19, 2009 through March 28, 2010.
Animal Planet Channel and the Lunchables brand of Kraft Foods have launched the wild Roar and Score sweepstake. Children, who are 6 to 17 years of age, can experience what it is like to be a creator of nature and make up an animal of their own, then print and/or share it with their friends, register and win a great zoological trip with the famous Jeff Corwin.