Animal Planet Channel and the Lunchables brand of Kraft Foods have launched the wild Roar and Score sweepstake. Children, who are 6 to 17 years of age, can experience what it is like to be a creator of nature and make up an animal of their own, then print and/or share it with their friends, register and win a great zoological trip with the famous Jeff Corwin.
The promotional website users can apply their creativeness in constructing an unspotted animal, using various crazy props from the list. To get an access to extra features, they are to enter codes from inside specially-marked packages of Lunchables Lunch. That’s just for fun — the results of the mixing-up activity do not influence the outcome of the sweepstakes.
The only thing you need to participate in the sweepstake, is to register. All registered users have an equal chance to win ten grand prizes: a 3 day/2 night trip for four (winner and three guests) to Boston in August – October 2010. The luckiest ones will win a family adventure for a whole weekend filled with food, fun and plenty of furry creatures. They will have a zoo tour with Jeff Corwin and get $1000 spending cash. The names of people who will get this all for free will be announced on May 17.
The interactive promotional campaign, developed by the Oddcast creative agency, runs from the December 1, 2009 till March 3, 2010.