Folgers is teaming up with one of the nation’s most well-known judges of musical talent, multi-award winning songstress Kara DioGuardi, to invite Americans to create their own version of the iconic «The Best Part of Wakin’ Up» jingle for a chance to win $25,000 and a chance to appear in a future commercial.
festivals and competitions
Diet Dr Pepper recently launched its “unbelievable” campaign. Its key idea is that when you consume the diet variety of the drink, you can never tell that it is not traditional — the taste is just perfect. The company has started the Unbelievably Satisfying Experiences Sweepstakes, which gives any consumer a chance to win a $5,000 trip for three either to New York, Miami or to Las Vegas and get $500 cash for spendings.
Kraft Foods US is joining the army of brands with on-line contests and sweepstakes. The food brand has launched its own campaign to deliver its loyal consumers joy and happiness by giving out valuable gifts. Beginning January 4 through February 8 any visitor of the www.kraftgamedaygreats.com website can take part in the “Kraft Game Day Greats Instant Win Game & Sweepstakes» and win cookware, 52″ Flat Screen TVs, $100 in grocery cash, jerseys, party serving platters and a great home makeover as the grand prize.
HUGO Fragrances has teamed up with environmental organization Pur to plant a tree in Peru’s Amazonian Rainforest for each special edition HUGO Man and HUGO Element fragrance sold. From January 2010, HUGO Fragrances lovers can support the sustainability initiative One Fragrance, One Tree just by purchasing their favorite perfume.
Nivea offers its consumers a chance to win a gorgeous Jeep Wrangler, packed full of great prizes. The sweepstake is open only for Australia residents , who are to submit their personal data and special codes before January 31, 2010 (the day when it closes) if they want to win. The new promotional campaign is dedicated to the line of Nivea Sun products and is aimed at familiarizing the customers with new additions.
Clinique, the number one prestige cosmetics brand in the United States, and Teen Vogue, the leading teen fashion magazine, announce the winners of The Clinique Fresh Faces Tour, following an extensive national search in 10 cities and online. America, along with a panel of Clinique and Teen Vogue experts, voted to select the three winners.