Kraft Foods US is joining the army of brands with on-line contests and sweepstakes. The food brand has launched its own campaign to deliver its loyal consumers joy and happiness by giving out valuable gifts. Beginning January 4 through February 8 any visitor of the www.kraftgamedaygreats.com website can take part in the “Kraft Game Day Greats Instant Win Game & Sweepstakes» and win cookware, 52″ Flat Screen TVs, $100 in grocery cash, jerseys, party serving platters and a great home makeover as the grand prize.
To take part in the competition the visitor is to enter a UPC code from any package of Nabisco crackers or Planters Nuts, and if he or she receives a winning message, then it’s required to follow the on-screen instructions to claim the prize. Each participant who plays the Instant Win Game will automatically get one entry into the Sweepstakes Grand Prize drawing each time he or she takes part in the Instant Win Game.
The grand prize will be awarded in a random drawing on or about February 15 from among all entries received. The Kraft Foods US company set the total value of all prizes to be $88,399.60.