A collection of huge bionic eyes forms the centrepiece of a stunning new international art exhibition which opened last week (10 February) at Fiat’s London flagship dealer.
Fiat
Fiat 500 released a series of eye-catching prints illustrated by Bruno Nakano promoting the customization service, available at the www.fiat.es website. The concept of the five great prints, taglined ‘Add something, change everything,’ is revolving around the idea of changing one thing to completely re-imagine the basics—by adding just one new feature you can make the whole object evolve to a completely new level.
Collaborations with musicians and brands is not a rare thing, and almost every month some of biggest music celebrities decide to team up with global labels either to promote their own albums or help push new products (or both). British electronica band Faithless joined forces with an Italian automaker Fiat to promote “Feelin’ Good”, the band’s new single and a special edition auto of the same name.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
For the promotion of Fiat 500 vehicles, the automobile manufacturer used folk wisdom. The Leo Burnett Iberia agency developed a series of prints featuring two people, who step forward with contradictory sayings like “No pain — no gain” vs. “Better safe than sorry”, “Good things come to those who wait” vs. “The early bird catches the worm”, “Two heads are better than one” vs. and so on.
Hype Means Nothing, a producer of streetwear, and Intersection Magazine about art customized a new Fiat 500 compact car model with a bunch of black-and-white photos. The vehicle featuring images of celebrities from many areas will soon appear rolling along the streets of Paris and will be displayed at the colette online-store for artistry items.