To promote its fashionably coloured new range of cars, the Italian automaker FIAT has partnered with London’s free daily printed newspaper Metro to run scented advertisements in time for London Fashion Weekend, September 18-21.
Fiat has teamed up with GQ Magazine, owned by the international magazine publisher Condé Nast, to launch the new 2014 Fiat 500c GQ Edition. The latest convertible car is bringing together Italian passion for life and the sophisticated style of gentlemen who like to wear their sweaters around their necks. This merge of lifestyles is reflected in the vehicle’s upscale design.
The two Italian brands, well-known for their recognizable, flawless industrial design—the automaker Fiat and the appliance company Smeg—have given a second birth to a classic car model Fiat 500, turning a front part of it into a retro-styled mini refrigerator that can serve as a nice interior decoration for any bar or a house.
Fiat has launched the first 2012 Fiat 500 commercial featuring Jennifer Lopez. The pop-diva has voiced-over the video titled ‘My World’. In the video she drives the car through the streets of Manhattan to the Bronx where she grew up. Jennifer Lopez shares her personal point of view on life in the New York City and how it inspires her to be tougher, to stay sharper and to think faster.
Fiat’ s new 500C by Gucci model is hitting both Europe and the US even before its on markets for sale. The coming New York’s Fashion Week will feature the red-and-green-stripped car, while the model will be available in limited quantities late 2011. In Europe Fiat has launched an all-European tour on August 19 and will be travelling through big cities till the end of October.
In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3–13, in a dedicated Gucci pop-up store within the Fiat stand.