Children spend almost all their free time playing, and who can blame them? Play is fun, aids learning and creates an emotional connection to the world. It also creates memorable experiences that increase wellbeing.
Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, a so-called Gen Z. It was discovered that these shoppers, who represent the most culturally diverse type of consumers today, has their own “Five-point path to purchase.” The study is based on ethnographic interviews and first-hand feedbacks as well as design-focused observations.
In their 8th year operating in Russia, «pioneers of Russian retail design» as they call themselves, design agency FITCH have finally opened their first office in Moscow. This is the 13th FITCH’s studio on the global map that will be headed up by Director of Russian & CIS Operations Elena Chuvakhina.
As the Black Friday rush in the US and Canada is over and the official Christmas shopping frenzy is almost there in the Catholic (and, frankly, all the remaining) world, retailers and brands are looking to make the most of this holiday season in every possible channel: physical stores and malls, on the web, on mobile devices and even in social media.
IDEAS4RETAIL, operating in the non-food retail segment in Russia and co-founded by prominent businessmen Enveny Butman, the founder of ECS Group, and Alexandr Mamut, best known for founding the SUP Media company, is now launching a new retail brand of kitchen appliances called COOK HOUSE. This is the first own brand of the company, which has already been operating such franchisees as Imaginarium, Hamleys, Mamas & Papas in Russia.