The Nomad, the altruistic roaming pop-up cinema experience from The Lexi, has appointed leading global design consultancy FITCH, as part of a pro-bono project to create a compelling look & feel for their latest Winter cinema event, located in a vacant book shop in Whiteleys Shopping Centre.
FITCH
FITCH appoints Jim Whyte as Senior Insights Analyst. With a strong background in research, as well as extensive journalistic experience, Jim Whyte’s career to date equips him perfectly for his new role at FITCH, as senior analyst in the Insights team, home to FITCH’s vast collective knowledge and expertise of consumers, best retail practice and brand innovation.
As a part of our research on the UK-Russia collaboration in the area of brand and design, we at Popsop have decided to interview the top-notch UK brand industry stalwarts well-known in Russia for their branding work done for the local clients.
Without a doubt, FITCH heads the creative ‘list’ of pioneers who dared to enter the Russian market and make a difference on it, literally, by changing the perception of branding as a key value for some biggest (and the most successful in their segment) Russian businesses to date.
We had a pleasure to ask Elena Chuvakhina, the Head of Business Development, Russia at FITCH about how the company’s ‘success story’ in Russia began and what their future expectations on working in Russia are.
