Pearlfisher has created the new brand identity and packaging for iconic UK salt brand—Maldon Salt. Based in Essex, UK, the Maldon Crystal Salt Company is a family business run by the fourth generation of the Osborne family. The salt is still hand harvested using traditional and natural methods which gives it its famous superior quality, loved and recommended by an impressive number of celebrity chefs the world over.
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Campaign Asia Pacific and research firm TNS surveyed 3,300 people in the 15-64 year old demographic to unveil the most popular brands in Asia Pacific. The top 3 turned out to be Sony, Samsung and Panasonic. Respondents from Australia, China, India, Japan, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Thailand evaluated the brands in 72 categories.
Mars, Incorporated and its subsidiary Mars Food donated $100,000 to support the National Archives exhibition ‘What’s Cooking, Uncle Sam?’ in Washington, D.C. The food exhibition explores the U.S. Government’s influence on the American diet. The money will be used to launch and support the activity with educational programs, publications, and online materials. Mars Inc gors on with social initiatives in different countries.
The UK cooker manufacturer Belling, together with its PR and social media agency Umpf continues the charity campaign ‘Tweet Pie: The world’s shortest recipe book’. The specific recipes are called ’twecipes’, as they were crowdsourced through Twitter. The recipe book includes 50 140-character recipes that have been chosen from over 200 supplied by users.