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What will we snack on in 2023

For many modern consumers, food has taken on a deeper meaning in which the topic of health has […]

Posted on 12/21/202203/03/2023 InnovationsInsightsNewsTrends

Key drivers of the food delivery industry

Despite the explosive growth of online retail in the United States, food sales account for only 1.6% of […]

Posted on 06/08/2021 News

Get your groceries without leaving your home

Thanks to new circumstances, our pace of life has changed a lot, so stores had to change too […]

Posted on 12/02/202012/02/2020 Case StudiesLifeMarketingTrends

Inspiration for 2020: Top Trends in FMCG Packaging

Each year, more than 30 thousand different new products appear on store shelves around the world. More than […]

Posted on 01/23/202003/18/2020 AdvertisingAgency NewsCase StudiesConsumer InsightDesignInterviewLifeMarketingNews

How technology changes the future of food: 5 trends to watch

Natural food scarcity amid the exponentially growing population of the planet questions the future of agriculture and challenges food manufacturers, engineers and bioscientists to discover new sustainable solutions.

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Posted on 05/27/201506/24/2015 TechnologyTrends

Don Bidon: how we built up a successful package design that won hearts

Last year, we received a brief. Basically, it was like many others. There were the objectives of the project, the name and a great desire to have an outstanding packaging design in the end.

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Posted on 04/29/201504/29/2015 Opinion

Heinz encourages European consumers to grow their own food 

For the third year in row, the biggest ketchup manufacturer Heinz Tomato Ketchup launches a spring campaign encouraging fans of fresh vegetables to take part in a ‘Grow Your Own’ competition for a chance to win professional gardening equipment.

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Posted on 03/04/201503/05/2015 MarketingSocial Media

UK’s share of online grocery in the e-commerce segment is the highest in Europe—at 4.4%

The international market research agency Nielsen has recently revealed its latest report on the trends in online grocery in Western Europe.

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Posted on 12/12/201412/12/2014 Consumer InsightMarketing

Lay’s and Kellogg’s keep leading positions in Euromonitor’s ranking of Top 50 billion-dollar food brands for ten years

The international market research agency Euromonitor has analysed around seventy five billion-dollar global food brands, ranking them by volume of annual sales in 2004, and in 2014. The chart below explores how the biggest food brands have grown or shrunk during the past decade.

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Posted on 12/10/201412/11/2014 Marketing

When icons fade: turning a neglected brand into a powerful one

There has been a recent trend for brand owners to focus on revitalising traditional British names and rekindle the consumers’ love for these favourites. Such activity couldn’t have come at a better time, with a recent Super Brands study showing that UK brands are also those that resonate most with the consumer.

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Posted on 08/11/201408/11/2014 Opinion

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