Sydney-based brand design agency Blue Marlin has recently rolled out an entire new packaging design system for consumer brand Weight Watchers. Weight Watchers operates across 38 categories with some 220 products and has a net worth of $224 million dollars per year, in the Australian and New Zealand market.
food
Triscuit Crackers, a 100% whole grain snack, joined non-profit Urban Farming and cities across the USA including Denver, Washington, DC and Minneapolis in declaring yesterday, April 12, ‘Home Farming Day’ to kick off the 2011 planting season and celebrate the idea that everyone, everywhere can grow their own vegetables and herbs. The announcement was made at a ‘Plant-a-thon’in New York City’s Madison Square Park where people could ‘plant and learn’ and join the ‘Home Farming’ movement.
Eggs for Soldiers is a new free-range eggs brand created and developed by Springetts Brand Design Consultants (following the development of the multi-award winning happy egg co. brand), and launched by Noble Foods on April 4. Springetts had the idea to use eggs, a commodity bought on a weekly basis, to help raise awareness of the Help for Heroes charity through brand association.
Kraft Foods is extending its partnerships with Paula Deen Enterprises, Digitas and EQAL to launch Season 2 of the Real Women of Philadelphia online community and cooking competition. Building on the incredible success of the first season, home cooks nationwide are invited to upload videos showcasing their preparation of original recipes using Philadelphia Cream Cheese or the new Philadelphia Cooking Creme.
McDonalds has launched a multiplatform marketing campaign in China entitled ‘ChickiLeaks’, adage.com reports. This initiative is held by the restoraunt chain in collaboration with Chinese video hosting service Tudou and is running on TV as well as the Internet at the campaign’s microsite and a variety of online videos posted at the mentioned video hosting hub.
Not so long ago we reported that Kraft was getting consumers to Tweet about its Macaroni and Cheese Product to get it to one of the top Twitter trends. So, three weeks later we have another unexpected news to report: the food giant shoots TV ads based on the user Tweets posted in course of the Mac & Jinx campaign.
The Cube is the title of a new promotional project commissioned by Electrolux and performed by Park Associati. A new movable restaurant will “crown» the highest peaks and most notable buildings of Europe. Starting from April 1st, this wonder of modern-day architecture and promotion is going on tour, during which it will visit and sit on top of the most renowned mountains and buildings of Italy, Russia, Switzerland and Sweden. The first location it will make an appearance is Brussels, Parc du Cinquantenaire where the Cube will appear on top of the arc.