Kraft Foods, a global food giant, launched a campaign on TV and online aimed at getting consumers share their opinion on Miracle Whip. By Polarizing customers into those who love and hate the product, Kraft intends to stress on the tagline of the campaign: «We’re Not for Everyone».
food
Stabburet, the Norwegian food business is launching a new range of frozen pasta meals under its popular Originale brand name. The launch extends the existing Originale range of frozen pizzas and includes Originale Tagliatelle Bolognese, Originale Tagliatelle Prosciutto, Originale Penne Mozzarella and Originale Penne Pikante. International design agency LFH has created the category-busting design to encourage a new generation into the ready meal market.
Pearlfisher has created a new look and feel for the entire Heinz Infant Feeding portfolio, including the packaging format for the new ‘Taste Of Home’ range. Heinz has the largest share of the Infant Food market, and the new design takes babies on a journey of discovery with tasty, exciting and nutritious food experiences.
Ahead of the upcoming St Patrick’s Day (17 March), brands are busy launching new products and editions to celebrate the big holiday. The Guinness beer and the Jameson whisky are traditionally considered as the most Irish trademarks, and they just couldn’t miss the date. As part of the upcoming celebration, the brands have announced two products which are totally dedicated to the holiday—HP Guinness Sauce, designed by leading London brand consultancy Bulletproof, and limited edition Jameson bottle, created in collaboration with acclaimed designer Paul Daly.