New Year, new start…The usual platitudes abound but, whether we believe in resolutions or not, we probably do all look at making some sort of personal or professional change at this time of year. Of course, the food & drink sector has just had probably its biggest annual marketing push with the festive period.
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On the first day of 2011, Nestlé, the famous packaged food company founded in 1866 in Switzerland, launched a massive national campaign to commemorate a big date, the company’s 90-year business presence in Brazil. The advertising initiative entitled ‘Retrospective’ features highlights of the most remarkable events of the past decades to remind consumers of the most important turning points in the county’s history, which Nestlé has lived through together with the nation.
‘Join My Village,’ a click-to-commit social change initiative of General Mills and international humanitarian organization CARE, is launching the second year of its online community with a new partner: American country music singer and songwriter Lee Ann Womack. Individuals will have the power to release up to $500,000 of General Mills’ charitable dollars for economic and educational opportunities for women and girls in Malawi.