The General Mills Foundation launched the One Million PALA Challenge in partnership with the President’s Council on Fitness, Sports, and Nutrition (PCFSN) President’s Challenge program, Box Tops for Education® and the Amateur Athletic Union. Through the initiative, the General Mills Foundation will fund up to one million PALA for students across the United States. The program encourages children to lead healthy, active lifestyles.
food
Kraft Foods launched a worldwide initiative to celebrate play and fight world hunger. Through an app on Kraft Foods’ corporate Facebook page, the company is encouraging consumers to upload photos of people at play. And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations World Food Programme’s Fill the Cup campaign, which aims to feed more than 20 million children around the world who go to school hungry every day.
Every culture has its unique traditions of conquering a woman’s heart. AXE teamed up with the Funny or Die website to find it out what helps win ladies in different parts of the world. Two guys, Trey and Julius, embarked on a long global journey to participate in a number of bizarre challenges, which are dating back to the Middle Ages or even earlier periods. The guys had a really tough time during the tests, and now their adventures are showcased in a series of 3-minute episodes under one title “World’s Manliest Rituals.”
To encourage families to «Share the Table» more often, Barilla and Mario Batali have teamed up with 10 notable celebrities to create the limited edition Celebrity Pasta Lovers’ Cookbook. Available for download at www.ShareTheTable.com through October 15, the free cookbook is packed with family meal-sharing tips and exclusive new Mario Batali recipes inspired by favorite pasta dishes from celebrities including.
Based on its success and impact, Pepsi will continue to fund the Pepsi Refresh Project and intends to launch the program in Europe, Latin America and Asia in 2011. Launched in the U.S. and Canada in 2010, next year, the Pepsi Refresh Project will come to life on a global scale. International market activations will be tailored to ensure relevance to local communities.
PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.