Heinz brought the gardening culture to the heart of London with its Heinz City Allotment on August 3-4. As a part of the promotion for the brand’s Salad Cream product, the iconic food manufacturer created a ‘crop-up’ plot in Soho Square and invited passers-by to pick a mix of vegetables (tomatoes, lettuce, celery, carrots and many more) just from the patches and several minutes later try them in a salad or sandwich, which was dressed with Heinz Salad Cream at the special on-site cooking facilities.

AXE, a leader in men’s care, teamed up with the Sports and Leisure Research Group, to conduct a study with guys and girls at six major U.S. colleges and universities to see what they really thought about male grooming. In the random crossover study, guys at six major Universities were asked to shower with bar soap for one week and with AXE Phoenix Shower Gel and the AXE Detailer Shower Tool for a week.

PepsiCo unveils “Women, the 5G Network” this week at the annual BlogHer conference. “Women, the 5G network” is a provocative, interactive dialogue around the power, potential and promise of women—as transformational business leaders, influential media and engaged consumers. The launch pad for this on-going discussion is a “Sofa Summit” breakfast featuring PepsiCo female leaders and BlogHers to celebrate and elevate the collective collateral women have and the impact to society and the marketplace.

Nestlé has launched a UK new campaign, developed by WPP-owned Santo, to promote its new Milkybar Raisin & Biscuit among adult consumers. Through the new marketing push, which is dubbed «Ungrow UP» and is revolving around the funny bespectacled character, the Milkybar kid, the brand is inviting consumers to take part in the light-hearted online activity for a chance to take part in the next stage of the campaign.

Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.