Unilever has launched a new ad to promote its Lipton Yellow Label Tea. The commercial, developed by DDB Paris for best selling tea brand round the globe, will appear in 20 countries in the world including Poland, Russia, Australia, Chile, Japan and Turkey. The ad revolves around the idea that Lipton Yellow Label Tea can help create real masterpieces.
food
Recently Walkers created a huge promotional campaign dedicated to crisps for hamburgers, and now the snack brand is kicking off another large-scale project to find the world’s favourite flavour of crisp. The total prize fund of the new campaign is £200,000 — Walkers will give out £1,000 on a weekly basis and a grand prize of £10,000 for each flavour’s top-voted entry.