Nestle Presents New Fall Desserts for “48 Kopeykas” Nestle is broadening the scope of their 48 Kopeykas ice-cream line with a new product named “Best Desserts”. The key concept is “refined home dessert for a family party”. Continue reading →
Heinz re-designed flavoured beans cans — yet in UK only UK-based global food manufacturer HJ Heinz today has announced that the flavoured beans range (Sweet Chilli, Mexican and Smokey BBQ within the Heinz Mean Beanz line) will get the new packaging desing, remaining its classic turquoise pack colour. Continue reading →
Pingo Doce got new design by Wren & Rowe Leading Portuguese retailer Pingo Doce reveals this month the first products designed by London agency Wren & Rowe — Pingo Doce Frozen Mozambique King Prawns and Pingo Doce World Sauces. Continue reading →
Nestlé total sales decreased by 2.2 percent Nestlé total sales fell 2.2% to £47.49 billion over the nine months to September. In Europe sales were flat. Continue reading →
Campbell is second in the 2009 CSR list by Reputation Institute The Campbell Soup Company got 83.33 of 100 points and took the second place behind Johnson & Johnson in the 2009 Corporate Social Responsibility list by the Reputation Institute and the Boston College Center for Corporate Citizenship. Continue reading →
Big integrated campaign by Heinz HJ Heinz started the big integrated campaign in the UK market for its five core categories — Heinz Tomato Ketchup, Heinz Beanz, Heinz Salad Cream, Heinz Cream of Tomato Soup and Heinz Spaghetti Hoops. It will help to build a «emotional connection» between the brand and consumers. Continue reading →
«Rock» campaign by Dortios and Xbox The Doritos tortilla chips brand (owned by PepsiCo’s Frito-Lay division) and Microsoft offer to British gamers a chance to win an Xbox 360 gaming console and Guitar Hero World Tour kit. Continue reading →
Global alliance between PepsiCo and Anheuser-Busch PepsiCo and Anheuser-Busch (the US subsidiary of the world’s largest brewer AB InBev) announced the creation of a global alliance. This agreement could be a serious threat to the Coca-Cola company which is a world’s largest beverage company by sales for today. Continue reading →
Kellogg’s is developing a way to burn a logo onto individual flakes The British cereal company Kellogg’s announced the development of a laser technology to burn its logo or any other image onto individual flakes. By now this technology is being tested. Continue reading →
Actimel TV commercial is banned in UK A television commercial for Danone’s probiotic yogurt drink Actimel has been banned in UK by the Advertising Standards Authority (ASA). The ad was claiming that Actimel protects children from illnesses. Continue reading →