Following the successful launch of Intensely Italian chilled range, also created by Parker Williams, the new look packaging design for the Sacla’ ambient range boasts big brand standout and helps to differentiate it in a busy ambient aisle.
food
KRAFT Mac & Cheese is launching a new social-media push, which is revolving around the fact that old can be modern. We invite our friends of around the same age to our birthday parties, and so as part of its 75th anniversary celebration of KRAFT Mac & Cheese decided to turn two lovely old ladies—Frankie, 87, and Dottie, 86—into its temporary social media managers on Facebook page and Twitter for three days, from April 10 through April 12.
The article is written by Jamey Wagner, Creative Director and Steve Leder, Associate Creative Director at Interbrand, USA
Reflecting busy consumers’ demands for convenience in today’s fast-paced world, some food brands are offering the nutritional benefits of solids in liquid form. Take, for instance, V8, the original drinkable food, applesauce in pouches with pour spouts, Fruit2Day’s “new way to eat fruit,” and yogurt’s evolution from Go-Gurt to a full-blown frenzy of drinkable options.
Being on diet can be really depressing, and sometimes even the result can’t make us happy. Unilever has come up with a controversial campaign for its Du Darfst brand of low-calorie products such as butter, sausage, cheese, spreads, prepared salads and more—the new marketing initiative, developed by Ogilvy Dusseldorf, encourages consumers to ‘Fuck the Diet’ (despite the campaign is in German, it uses the English tagline) and enjoy the food. The slogan seems to be even more controversial than those of Unilever’s AXE, which is thought to be launching the most outrageous campaigns, while the promotional elements are not edgy at all.
This month sees the launch of Ocado’s new packaging design, creating a fresh identity for the brand. The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.
Ziggurat Brands are excited to announce that they have designed the first range of microwavable meals designed especially for kids by Tilda Rice. Tilda, the first company to bring Basmati Rice to the West over 30 years ago and now with 51% of the market share in the UK, instinctively recognised the importance of product integrity when designing products for children. Unimpeachable quality, as with all everything they do, was at the heart of the offer.