Frito-Lay

Doritos Started a Storytelling Campaign in Brazil

On July 12, Doritos, a PepsiCo’s snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in Sao Paolo and Night Agency in New York, gives the idea of social sharing and storytelling through an innovative application that allows multiple friends to tell one story. The story is hoped to be brought to digital life by Doritos.

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Doritos Told the Life Story of Esteban Ortega, aka the Dip Desperado in a New Promotion

Doritos, the tortilla brand well-known for its crowdsourcing ad projects (which not only gave dozens of creatives from around the globe a chance to earn some money with their filmmaking talent, but also helped the brand make it big earlier this year during Super Bowl), has released a touching story of one man, Esteban Ortega, aka the Dip Desperado. He used to be a champion chip flicker, but then ruined his life with alcohol and big-headedness and finally lost his title—now he wants to reclaim it and asks consumers to help.

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PepsiCo Invited the Chef Ferran Adria to Develop New Creative Food Concepts

PepsiCo invited a celebrity chef Ferran Adria to help develop new methods and concepts for creative food innovation. The new initiative follows an existing successful relationship between the two parties which began in 2005 and involved Chef Adria’s advice on PepsiCo Spain’s Alvalle brand of chilled vegetable soups and Lay’s Artesanas 100% olive oil among others.

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Cheetos Makes Goofing Off Pay Off

Cheetos, PepsiCo‘s Frito-Lay’s mischievous and playful snack brand, is on a mission to reward the best of the best when it comes to goofing off. The brand unveiled the Cheetos Billion Minute Break, a first-of-its-kind, internet-wide experience where  American consumers can compete to become the greatest break-taker alive and the winner of the ultimate Cheetos reward—a larger-than-life portrait of themselves made entirely of Cheetos snacks. Every minute spent goofing off online helps consumers earn greater goof-off status and valuable prizes, and helps Cheetos achieve its ultimate goal—a collective one billion minutes of time spent goofing off by its fans.

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Frito-Lay’s Flavor Kitchen Goes Live on Time Square and Facebook

PepsiCo-owned Frito-Lay has kicked off the biggest campaign in the brand’s history by introducing Flavor Kitchen in the very heart of the Big Apple—on Time Square. In course of this week-long event that is slated to last from April 11 until April 15, Frito-Lay will let consumers see what’s cooking in its Flavor Kitchen located in the headquarters in Plano, Texas. Padma Lakshmi, an award-winning TV host, cookbook author and just a terrific cook, will join Frito-Lay executive chef Stephen Kalil and Laura Macintosh, host of the brand’s own “Flavor Kitchen” web series to let the consumers in behind-the-scenes area of snack manufacturing and guide them «from seed to shelf».

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Brands and the City, Part #3

In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities.

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Doritos Ad Tops the 2011 USA TODAY Super Bowl Ad Meter Rating

The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.

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