This week the global brand consultancy FutureBrand, part of Interpublic Group, have released the sixth annual Country Brand Index 2014-2015 report that ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of status and experience (Value System, Quality of Life, Business Potential, Heritage and Culture, Tourism, and «Made In»).