The brand consultancy FutureBrand has released its ranking of the world’s 100 most valuable companies from the PwC Global Top 100 Companies by Market Capitalisation report, as they are perceived by the global ‘informed public’.
This week the global brand consultancy FutureBrand, part of Interpublic Group, have released the sixth annual Country Brand Index 2014-2015 report that ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of status and experience (Value System, Quality of Life, Business Potential, Heritage and Culture, Tourism, and «Made In»).
By Pete Hollingsworth, Managing Creative Director at FutureBrand
In these days of saturated markets, how can brands increase their market share and create greater brand loyalty? Appealing to multi senses and moving packaging from a 2 dimensional proposition to a 5D multi sensorial one will do just this.