BMW’S DesignworksUSA Unveils a Series of Innovative Gaming Peripherals BMW Group’s subsidiary DesignworksUSA has teamed up with Thermaltake to develop a design concept for an innovative series of gaming accessories. The first product, the Level 10 M Mouse, will be launched in spring 2012. Continue reading →
Hyundai Launches Interactive Racing Game on New York Times Square Billboard Hyundai Motor Company launched an interactive racing game called ‘HYUNDAI RACE’ on its prominent Times Square video billboard on December 20. Times Square visitors can play the high-quality racing game featuring the all-new Hyundai Veloster on the big screen and simulate the real driving experience. Continue reading →
Microsoft and Novotel Have Launched a Kinect Hotel Room The Accor hotel chain and Microsoft have designed a special Room 3120 at the Hotel Novotel Vaugirard Montparnasse in Paris to reveal an interactive gaming place that uses an upgraded Xbox 360 console and Kinect technology. Continue reading →
Microsoft Upgrades Its Xbox 360 to Add More Entertainment Microsoft will significantly update its Xbox 360 to expand the gaming console’s entertainment possibilities. The all-new Xbox 360 experience is to include the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE. Continue reading →
Wrigley Promotes the New Orbit Gum in Russia Wrigley’s Orbit runs a new ad campaign in Russia. Created by BBDO Moscow, Digital BBDO and OMD Media Direction the campaign was rolled out in November to promote one of the most popular chewing gum in the country. Creators decided to follow the previous campaigns’ steps in the plot of the spot. Continue reading →
Honda Has Launched ‘The Experiment’ Honda experiments with different ways of marketing to attract a consumer’s attention. As part of its 2012 Civic campaign, the automaker has released an online game that asks players to create a chain reaction on screen by placing a set of pop-up windows in the correct sequence. Continue reading →
Microsoft’s Xbox Celebrates Its 10th Anniversary Microsoft celebrates the 10th anniversary of its Xbox game console. In 2001, The Pentium III-based Xbox has quickly conquered a place in living rooms of millions of gamers worldwide but was discontinued soon. In 2002, the company launched Xbox Live followed by the ‘DirectX Box’ or Xbox 360 in 2005 that 5 years later was redesigned again to become a Kinect technology-supported console. Continue reading →
Jeep Launching ‘Call of Duty: Modern Warfare 3’ Campaign to Promote 2012 Wrangler The Jeep brand is rolling out a new ad campaign to promote its 2012 Jeep Wrangler. The campaign called ‘Call of Duty: Modern Warfare 3’ blurs the boarders of reality and encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement including the use of electroluminescent billboards. A new tagline for the campaign sounds: ‘The toughest vehicle in the world. Any world.’ Continue reading →
Microsoft Celebrating One Year of Kinect Effect and Launching a Commercial Version Microsoft is celebrating one year of Kinect Effect. The revolutionary Kinect technology beat all records already in its first 60 days on the market, when Microsoft sold 8 million devices. This made Kinect the fastest-selling consumer electronics device in history, according to Guinness World Records. Continue reading →
Coke Zero Unlocks Consumers’ Gaming Potential with Sony Playstation Coke Zero is encouraging consumers to unlock their gaming potential this November with the launch of its new on-pack and in-store gaming promotion. In partnership with Sony Playstation®, Coke Zero is offering shoppers the chance to win a PlayStation®3 (PS3™) and recently launched PlayStation®Move motion controller with 330ml and 500ml packs. Continue reading →